Until now, the only people who have either heard of or cared about MixRadio have primarily been Windows users, but the streaming service made a huge announcement today, that it is now available on iOS and Android devices, including digital watches.
MixRadio claims that what makes it different from other music streaming services is that it's crazy easy to use and also extremely personal to what the user's specific tastes in music are. To get started, a user just inputs a few artists he or she likes and MixRadio launches a station with those artists, plus similar artists. The app also has curated playlists based on mood or activity.
At today's unveiling, musicians Nile Rodgers, Charli XCX and The Martinez Brothers helped host the event, sharing ways they've used MixRadio. Charli XCX says she favors it because she's lazy and the app makes it easy for her to learn about new artists. Nile Rodgers says he pushed the app to the limit inputting seemingly opposing types of music that he likes and the app still made him a playlist he ended up enjoying.
An added perk is that you can download your mix and listen when you don't have WiFi, like when you're on the subway. As of now, it's completely free to use the app, which can be downloaded in Apple's App store or from GooglePlay.
Follow Emily on Twitter: @EmLaurence