Those Carters sure know how to create a buzz.
After posting a cryptic image of the signature Roca-A-Fella chain and a Samsung Galaxy 4 phone displaying the message, "NBA Finals Game Five. Tune In Turn Up The Volume" on his Life + Times website, Jay-Z announced the release of his 12th studio album, "Magna Carta Holy Grail," on July 4.
Aside from its rapidly approaching release date, what's interesting about the album is that it has already gone platinum.
Samsung reportedly partnered with the hip-hop icon for a $20 million deal and has paid him $5 million for the first million copies of the "Magna Carta" album. The first million Samsung Galaxy users, including those with the S III, S4 and Note II, will be able to download the album days before its actual release.
In the promotional video, which aired Sunday night, Jay-Z explained his expectations for the partnership.
"It's this duality of how do you navigate your way through this whole thing ... through success, through failures, through all of this, and remain yourself."
Keep your eyes open for superproducers Pharrell Williams, Swizz Beatz, Timbaland and Rick Rubin, who are featured in the video working on the album. The promo also directed viewers to the MagnaCartaHolyGrail.com site, which details the project, defining it as "revolutionary."
"Magna Carta Holy Grail" will be Jay-Z’s first solo studio album since 2009’s "The Blueprint 3."
Follow Courtney M. Fowler on Twitter @Court_Nation.