Tinashe knows how to work the system. The 23-year-old R&B rising star leaked her own track, “Party Favors,” after feeling her label was slacking — and then leaked that she was behind the leak during an interview with SPIN in December.
“It was something that I felt like I had to do to get the ball rolling,” she tells us earlier this week from her home outside of L.A. “I’m just that type of person in general. I can’t wait around for things to happen. I’ll do it myself if I have to.”
Her fans have taken a similar approach, leaking tracks, new, old or unreleased, they can get their hands on while they patiently wait the release of her sophomore studio album, “Joyride.” This is good in the way that she knows they’re dedicated; not so good in that her music is leaked without her knowledge or permission.
“Idk who leaks these things but it's a bit creepy/ invasion of privacy aside from being disrespectful to my art,” she Tweeted after “Secret,” an unreleased track with DJ Mustard leaked in January. A leaked older track titled “On A Wave” featuring Drake leaked in June, but was quickly scrubbed from the Web. But the leak was all that was needed, because now it’s known: a Tinashe-Drake track exists.