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30 Orchard seeks to maintain its street cred

When a neighborhood has to gentrify, it’s nice when the new luxury residences at least marry well with the block — rather than stand out like an eyesore. That’s 30 Orchard Street’s triumph.

When a neighborhood has to gentrify, it’s nice when the new luxury residences at least marry well with the block — rather than stand out like an eyesore. That’s 30 Orchard Street’s triumph. The ten-story, nine-unit building rocks a cool, raw steel rusted patina with large, funky wooden framed windows — a facade that gels well with the Lower East Side. What also sets this apart is that the rent is nearly $8,000 a month (for the roughly 1,400-square-foot duplex penthouse). But unlike some of the newer buildings in the ‘hood, at least 30 Orchard doesn’t overtly flaunt its style and wealth. Rather, thanks to the work of Ogawa-Depardon, an architectural firm known for taking on slick projects, the building is beautiful and subtle.

“You can either do a building like BLUE (105 Norfolk),” says Ted Petroulous, a developer for the project. “Or you can do something like we did, and work with rich materials and colors that blend with the area. We didn’t want to be aggressive, but we also weren’t going to build only three stories.”

A potential renter revealed that while the top penthouse features an absolutely breathtaking rooftop with views of five bridges, it doesn’t compare to the floor-through two-bedrooms lofts on the lower floors.

“Those were gems that disappeared as soon as they hit the market,” they said.

–Shira Levine is a freelance writer living in New York City. After four years with Metro, this will be her last Real Estate Voyeur column. Keep up with Shira at www.shiralevine.com.

Metro does not endorse the opinions of the author, or any opinions expressed on its pages.

 
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