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Why Jasmine Cephas Jones’ Lou & Grey sweatshirts sold out in 48 hours

Here’s what you can still score.

And you thought scoring "Hamilton" tickets was hard.Try getting your hands onone of the cool T-shirts or sweatshirts from the new collaboration between Jasmine Cephas Jones and Lou & Grey. The online shop sold out within a mere hour.

The actress, best known for playing the dual roles of Peggy Schuyler and Maria Reynolds in the Broadway phenomenon, teamed up with the retailer for a limited-edition line of chilled-out T-shirts, sweatshirts and necklaces. The apparel collection sold out online in 48 hours, but if you act fast, you can still score some of thejewelry, which is crafted by the Brooklyn brand, Widen.

The collaboration was a perfect fit. After all Cephas Jones, a busy rising star — you may have spotted her singing the national anthem at the Super Bowl with her Schuyler sisters, Phillipa Soo and Renée Elise Goldsberry, and she's set to star in the final season of HBO’s “Girls” — knows the importance of a good off-duty look.

Each night after getting off stage, shewould immediate toss the huge bustles and corsets she wore during her almost-two-year run in "Hamilton" for “very comfortable clothing.”

The capsule — vintage-inspired tops ($45-$75) and delicate necklaces ($185-$240) with phrases like “Brooklyn Original,” “Love Will Conquer” and “Groove Baby” — showcase her casual cool style and Brooklyn roots.

Below, the 27-year old tells us about the new collection and why she can't stop wearing her red beret.

How do you describe your personal style?
My personal style changes from day-to-day. I just cut my hair, so I'm into a lot of cool hats. I’m really in love with my red beret. I wear it everywhere. I never leave my house without my black combat boots. I love a ripped jean, with a turtleneck or a big button up shirt. This all sounds supercasual, but I love to dress up as well.

Whose style do you admire?
I love Sophia Loren. She is such a great actress that was always proud of her curves and showed that through her fashion. She is a strong, fierce woman with no apologies. On the red carpet or just walking down the street she was always herself, and it came out in her clothing.

Why did you chose phrases like “Love Will Conquer” and “Groove Baby” for the line?
After the first meeting with Lou & Grey, we decided on different subjects that we wanted to include in the collection. So I went home and wrote down a huge list of words. That’s where “Groove Baby” came into play. “Groove Baby” just means finding your own groove and your individuality. Also accepting who you are, walking to your own groove. “Love Will Conquer” came later. There’s a lot going on in the world right now. We need so much love and positivity to keep us going. It’s always there for us — we just have to remember.

 

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