“I was inspired by musicians and mystics. A hybrid between the two worlds, between someone who is very emotional, but playful and edgy at the same time,” said Bronx native Jérôme LaMaar at his presentation at the Standard Hotel on Friday night.

The designer, who got his start interning at Baby Phat at age 15, named pieces in the collection — sheer, embellished bohemian frocks and urban sweat suits — after zodiac signs. It all had a Stevie-Nicks-meets –Jenny-from-the Block vibe.

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“You have these very dark, nocturnal plays on colors, different textures give you a dimension — and coolness,” he said. “It’s all about street style. We call it street glam.”


Who do you see wearing this?
Well the first person we already dressed is Beyonce. She already ordered a few pieces because she got a preview.

You’re from the Bronx. What do you think of all the change and buzz happening?
I love it. We’re opening a boutique there in March. It’s going to be a way to gather emerging designers and show my own point of view at the same time. A lot of these items will be available at the store in two weeks.

You’re on board with the see now, buy now business model.
Everyone is on their phones and it’s that instant gratification to be able to buy it soon. Who wants to wait 6-7 months?