The Kings of Cole kids' line will come out in August 2014.
Kings of Cole was founded in 2010 to give people the option of wearing stylish loungewear without resorting to a matching velour track suit. They won customers over with their touch-me fabrics and cool, casual looks. Now, the brand is extending that fashion philosophy to kids' clothes.
Launching this fall, boys and girls will get to wear the same cool styles as their parents: acid-wash hoodies, camo leggings, or loungewear with fun graphics. All the styles can be dressed up or down, so kids can wear them to school or out on the playground.