When you’re trying to start an exercise routine, any incentive is helpful. How about getting paid to get off the sofa? Wellcoin, a new app (free; iOS and Android) created in Boston, bills itself as the world’s first health currency, which aims to fatten your wallet while you’re slimming down.
“Wellcoin was founded on the premise that rewarding people for easy-to-adopt, positive behaviors can help create lasting lifestyle changes,” says Dr. Glenn Laffel, one of the founders of Wellcoin who’s worked at Brigham & Women’s Hospital in Boston.
The idea is that exercise isn’t the only way to be healthy, and that each new better-for-you habit is a step to wellness that will keep snowballing as you use the app.
“Wellcoin invokes a broad, welcoming, inclusive view of health and wellness,” adds Laffel. “We recognize that everyone makes many healthy choices every day. We meet folks where they are today, and help them step forward to create new healthy habits for themselves.”