In New York, emerging labels are fast becoming some of the sexiest tickets of the week — everyone wants to have been there when the new Prabal Gurung or Alexander Wang was born.
Take Tome, for example. The relatively young, New York-based brand barely had one season under its belt back in September, yet word of mouth was strong enough that its show was heaving with industry majors including Jenna Lyons and top editors from Vogue and W.
And that's just one on an impressive list of up-and-comers worth watching closely. So that you can support them from the start, we've got the New York’s soon-to-be giant names listed on the autumwn/winter '14 show calendar.
Adeam Fans of chic city separates, this label speaks your language. Two-year-old Adeam is the product of Japanese-born, New York-based Hanako Maeda, who has channeled her urban surroundings into her luxury label by way of collared dresses, city shorts and pretty tailored twinsets. Perfect for: days full of important meetings.
Novis Designer Jordanna Warmflash spent time under Zac Posen, Alice + Olivia and Peter Som before establishing her own label in 2012, and it shows. Designed and made in New York City, Novis' pretty pieces float with femininity and elegance. Perfect for: finishing school.
Tome Sydney natives Ryan Lobo and Ramon Martin certainly aren’t newbies, but having spent the past few seasons refining their offering, they’ve earned a fixed place on the talent radar. Named as a CFDA/Vogue Fashion Fund winner in 2013, the spring/summer ’14 collection presented memorable pastel PVC raincoats, pretty white slips and Grecian silhouettes. We’ve got high hopes for autumn/winter ’14. Perfect for: statement-making on rainy days.
Kaelen A Parsons New School grad, Kaelen Haworth worked at Jenni Kayne, Stella McCartney and The Lake & Stars before setting up her own label, Kaelen, in 2010. For autumn/winter ’14, you can expect gender-neutral silhouettes, minimalism and sharp tailoring. Perfect for: dates, weekends, your closet.
Koonhor Hot on the heels of Rag & Bone and Alexander Wang is Koonhor, the new staple for downtown style. Designing together since 2003 (and scoring their NYFW debut last season), Koon Lim and Catrine Thé grew up in Singapore and Indonesia, though you’d never guess. Their label screams New York, N.Y. Perfect for: after-work drinks in Soho.
Public School Get excited. Cool menswear label Public School is making the gender leap and expanding into womenswear, presenting its first collection this season. After relaunching the label in 2012, designers Dao-Yi Chow and Maxwell Osborne have gone from win to win. They scored serious love from the CFDA in 2013, winning both the CFDA Swarovski Award for menswear and the CFDA/Vogue Fashion Fund Award. Now that they’re expanding their offering, we can only foresee more praise. Perfect for: scoring a style rep at the office and the gym.