Hands down, the coolest part about being an “insider” is the perks. Toronto native Lawrence Longo realized this quickly when he moved to Los Angeles 14 years ago and noticed all of his friends ordered off the menu.
“I had friends who were celebrities or trendsetters who would go to dinner and order something, and I’d be like, ‘There are 10 things on this menu, and that’s not one of them,’” he remembers. “They’d joke around and say, ‘I’m in the know, and you’re not.’”
So he started making notes, collecting his friends’ off-menu orders and their origins. For the next seven years.
“And this was before cellphones,” Longo adds. “I was writing those secret menu items down on paper in pen.”