On YouTube: Metro profiles beauty vlogger Estée Lalonde

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Toronto, Canada

24

Youtube 820k, Twitter 159 k, Instagram 432 k

In 2011, I talked about my favorite makeup brushes. I just started getting into makeup and I remember going to the shop, buying all these brushes and spending 20 minutes talking about them on a video. I’m sure it must have been very boring !

I felt it was easier to explain things and show products through video than in written form, and I’m quite a chatty person anyway.

It’s “How To: Messy Curls for Short Hair” (550K views). There aren’t that many tutorials about this topic, so I guess that’s why people liked it.

I did a video called “My Weekend Morning Routine”, which I really love because it shows what I do on a typically relaxed day, like walking the dog in the park. I also love doing “Non-Beauty Favourites” videos because my viewers can see a different side of me.

Two years ago, I was a psychology student with three part-time retail jobs and it was becoming impossible to do everything at once, so when I finished my studies, I decided to take on YouTube full-time and I’m glad I did.

It’s all about the interaction with the viewers: you post a picture and get an instant reaction, which is so cool. They even direct you in the type of content they want to see.

I’d say the technology side. I don’t even think I owned a camera before I started vlogging. Learning how to film, how to edit and do the lighting was hard. I filmed so many videos that weren’t in focus and I had to refilm them…

Whitney Port. I constantly look at her Instagram feed for inspiration.

Last season, I was invited to the Burberry show and I created a makeup video in collaboration with them, which was very exciting.

I feel strongly about helping young girls improve their self-esteem and feel empowered, so I’d love to be involved in some sort of campaign or charity about that.

It’s difficult because who knows where YouTube is heading? It’s already changed so much since I started; I’d just like to keep being involved in some exciting projects.