A baby floats the day away at Float Baby day spa. Credit Kristi Ison/Rex Features
Even newborns need a relaxing day at the spa. Welcome to Float Baby, a health and beauty center specializing in water floatation and infant massage.
At the Houston, Texas-based facility, young tots bath in a pool of ozone purified water for 20 minutes, with a ring inflatable around their necks to help them stay afloat.
Spa owner’s viewpoint
“Our program focuses on nurturing three key components for each baby: early cognitive development, improved physical strength, and well-rounded social experiences," says Kristi Ison owner of Float Baby spa
Increase in muscular and skeletal strength.
Increase in lung capacity, leading to a strengthening of baby’s respiratory system.
Benefits to infant’s cardiovascular system and improvement in blood circulation to the heart.
Increase in cognitive development.
Doctor questions need for floatation
For one medical professional, the concept of a spa dedicated to infant floatation is on the side of frivolity. “I don’t necessarily think (babies) need to be in a floating spa,” Dr. Christine Stern of Pediatric Associates in New York, told NY Daily News. “Infant massage is a great way to bond with the baby, but this can be done anywhere, not just at a spa.”
By the numbers: 125
It costs 125 dollars for a private water floatation session for a baby, lasting 60 minutes. “Our patented floatation cover with varying sizes allows for us to work with pre-term infants who are on the smaller size, up to babies who are roughly 8 months of age. We created this in order to appropriately fit each baby safely and comfortably,” said Ison.