Designer Mara Hoffman is known for her playful prints and now she's expanded that same sentimentality to her new activewear line, launching July 1. The collection includes bra tops, tank tops, leggings, jumpsuits, sweatshirts, sweatpants and a feather-printed yoga mat and will be sold at Bloomingdales and on Shopbop, Net-A-Porter and Carbon38. 

With fun feather, evil eye and seagull prints, it's not for wallflowers. But the bohemian spirit of the line is a gentle reminder that fitness should be fun.