For the last decade, Telemundo Media has been inspiring Latin American high school students to stay in school, and it’s working.
A study by the Pew Research Center found that the number of Hispanic students not finishing high school has decreased almost 50 percent since 2000. Of course, the influence to graduate can come from various sources, but certainly Telemundo’s "El Poder de Saber," or, “The Power of Knowledge,” might have helped with these numbers.
"El Poder de Saber" is an educational campaign that is spearheaded by influential Telemundo Media personalities, journalists and stars. This year, reporter Vanessa Hauc will be the initiative’s spokeswoman.
Hauc, along with sports anchor Andres Cantor, journalist Carmen Dominicci, and VJ Guadalupe Venegas, will partake in station-wide PSAs that aim to show high school students and their parents the importance of staying in school. Along with that message, they will be encouraging students to think about enrolling in college, too.
The campaign will have some very recognizable colleagues in the 2013-2014 run. The League of United Latin American Citizens as well as the Congressional Hispanic Caucus Institute, for example, are showing their support for the this stay-in-school campaign. In addition, "El Poder de Saber" will join forces with NBC News’ Education Nation in New York this October.
Education Nation is a three-day summit hosted by the New York Public Library where thought leaders and media join with attendees to discuss the state of education. The goal of the summit is to improve education for every student by speaking with influential leaders and policy makers.
We’ve seen more Latin American students graduating high school and fewer dropping out, but with the help of campaigns like "El Poder de Saber" those numbers might improve even more.