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What strengths are you best known for?

My friend Tim Ferriss just released his new book, “The 4-Hour Body.” It contains lots of tantalizing body-hacking strategies, from losing 20 pounds in a month to reversing permanent injuries.  

My friend Tim Ferriss just released his new book, “The 4-Hour Body.” It contains lots of tantalizing body-hacking strategies, from losing 20 pounds in a month to reversing permanent injuries.

More intriguing than the book itself is how Tim intends to keep it on the bestseller lists:?Instead of trying to appeal to as many people as possible, Tim created a James Cameron-worthy book trailer for a specific niche of the youth market.

People wonder why everything Tim does turns to gold, and here’s the reason: He has carefully cultivated a loyal legion of fans on his blog by providing advice of a very specific nature. After using the blog to analyze what his audience wants, he now serves it up in “The 4-Hour Body.”

The point is: Tim doesn’t try to be all things to all people and neither should you.

–Alexandra Levit is the author of “They Don’t Teach Corporate in College: A Twenty-Something’s Guide to the Business World” and a nationally recognized authority on workplace issues facing young employees.

Metro does not endorse the opinions of the author, or any opinions expressed on its pages.

 
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