As if final exams weren't enough pressure, students from the Berklee College of Music will compete in an event later this month that has them shoot, edit and post YouTube videos in just 21 hours for critique before a panel of experts.
The first Berklee-YouTube Hack Day will take place March 30-31, the school announced Tuesday.
The two-day event will end with the showing of selected videos that will be played and reviewed by experts including Nils Gums, the alumnus and president of the Complex Group whose artists include Karmin (also Berklee alums). Also taking part are Ryan Nugent, a lead strategist at YouTube Next Lab and alumnus AJ Rafael, a recording artist with millions of YouTube views.
"At this event, Berklee and YouTube will partner to help Berklee students produce compelling, innovative content — overnight," the school said.
After a day of panels, the students who registered to take part in the event will have 21 hours to create their video. The videos will then be uploaded to a YouTube channel and promoted by Berklee and Rafael.
The school cited Rafael, Karmin and even Psy as former Berklee students who used YouTube to generate billions of views for their work.
"Berklee alumni are at the leading edge of leveraging the YouTube platform to break their careers," the school said.
Follow Michael Naughton on Twitter @metrobosmike.