A local organization aimed at improving biking, walking and transit conditions hopes to raise $50,000 to make the Boston area a safer place to get around.
LivableStreets Alliance's annual "Bike4Life" fundraiser, which is slated to culminate on Sept. 30 with a day of cycling in Newton, has already raised nearly $21,000 toward its goal.
"Bike4Life is raising funds that will go to improving the quality of life for residents and commuters by creating better ways for them to get where they need to go daily," says Nina Garfinkle, president of LivableStreets.
Formerly known as Ride4BobZeeb, Bike4Life started in 2010 as a memorial ride for Bob Zeeb, an avid cyclist who was said to ride more than 50 miles a day.
He died in 2009, as the result of a bicycle accident caused a missing electrical utility vault access plate, according to organizers.
The money raised from the fundraiser, which will include a 4-mile, 20-mile and a 40-mile rides in Newton, will go toward biking walking and public transit improvements.
As part of the campaign, LivableStreets is also asking cyclists to share why they bike by posting it on their Facebook wall and to Twitter.
Cyclists can register and/or donate at www.bike4lifeboston.org/register and can reach organizers on their Twitter account, @StreetsBoston.