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Sam Adams brewer pulls St. Patrick's Day Parade sponsorship

boston south boston st. patrick's day parade Revelers watching South Boston's St. Patrick's Day parade.
Credit: Metro file photo

The controversy over South Boston's annual St. Patrick's Day Parade continues to grow with Friday's statement from the company that brews Sam Adams beer announcing they will drop parade sponsorship.

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In a statement on their website, the Boston Beer Company announced they would not be working with the famous Southie parade this year.

"We have been participating in the South Boston St. Patrick’s Day Parade for nearly a decade and have also supported the St. Patrick’s Day breakfast year after year. We’ve done so because of the rich history of the event and to support veterans who have done so much for this country.

We were hopeful that both sides of this issue would be able to come to an agreement that would allow everyone, regardless of orientation, to participate in the parade. But given the current status of the negotiations, we realize this may not be possible.

We share these sentiments with Mayor Walsh, Congressman Lynch and others and therefore we will not participate in this year’s parade. We will continue to support Senator Linda Dorcena Forry and her St. Patrick’s Day breakfast. We wish her all the best in her historic stewardship of this tradition."

The declaration comes as a result of MassEquality's announcement condemning the popular beer brand, which has been pulled from the bar at popular South End gay bar Club Cafe.

The bar posted a letter of gratitude on their Facebook page on Friday expressing their appreciation to the Boston Beer Company, guaranteeing that they would continue to sell Sam Adams beverages at the popular hotspot.

"Club Café wants to extend a heartfelt thank you to Boston Beer Company and Sam Adams for its decision to pull back its support of this years South Boston's St. Patrick's Day Parade and standing against any organization that practices discrimination. As a result of this we are again proud to serve Sam Adams and Boston Beer Company Products," the statement reads."Bravo to all of you all for taking the time to share your thoughts clearly it did made a difference."

Boston Mayor Marty Walsh, who has been working to broker a deal between the parade's organizers and gay rights group MassEquality, has saidhe will only march in an “inclusive” parade.

Follow Metro Boston on Twitter at@MetroBOS

 
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