The city is making good on a promise that dates all the way back to City Council Speaker Christine Quinn's 2009 State of the City speech: NYC-based businesses will soon be able to have .nyc websites.
The initiative, originally led by councilmember Gale Brewer and former Deputy Mayor Bob Lieberman, is aimed at helping local businesses.
"A local business won't have to outbid a guy in Kansas to get Tony's Pizza dot com," Quinn said in 2009. "They'll be able to get Tony's Pizza dot NYC, a name associated with the greatest city — and home of the greatest pizza — in the world."
A jubiliant Quinn repeated those words today, a little over four years from her first announcement.
"With a new top-level domain name, New York won't just be the greatest city in the world — we'll also be the greatest city on the Internet," she said.
The city's chief digital officer, Rachel Haot, said Tuesday that purchasing .nyc has been a goal of the mayor's "from the start" and keeps the city "on track to becoming the world's leading digital city."
Officials anticipate that the sale of such web addresses will generate significant revenue for the city.
Advocacy for .nyc reportedly started as far back as 2001, with an Internet Empowerment Resolution urged City Hall to purchase .nyc as a top-level domain. The city apparently dismissed the idea in 2005, prompting organizers to create a state nonprofit called Connecting.nyc Inc.
The Internet Corporation for Assigned Names and Numbers first started exploring the expansion of generic top-level domains beyond .com, .net and .org in 2008, but a process for handling such an expansion was not established until 2011, and applications were only accepted starting in January 2012.
The city put in an application for .nyc with ICANN in 2012, becoming one of the first cities in the world to do so. The approval of the application was first announced on May 24 of this year.
Registration for .nyc addresses will open later this year. Registrants will need to prove primary residency in New York City with a physical address or a "bona fide presence" in the city, meaning they regularly conduct business and maintain an office or other facility in the city. Fees have yet to be determined.
There are already pre-registration resources available online for hopeful registrants who just can't wait.
More information can be found at www.mydotnyc.com.
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