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Drivers pledge: ‘Low-Car Diet’

As an event planner, Veronica Morales depended on her Land Rover. Butwhen her lease expired, her husband signed her up for Zipcar’s “Low-CarDiet.”

As an event planner, Veronica Morales depended on her Land Rover. But when her lease expired, her husband signed her up for Zipcar’s “Low-Car Diet.”
For the third year, the Cambridge-based care-sharing service gave 30 locals a free membership to give up their cars for 30 days.
“I kind of felt irresponsible leasing another big, hulking car,” said Morales, 30.
On the up side, Zipcar customers report saving $600 a month.


“That’s an economic boost everyone can benefit from,” says Zipcar GM Dan Curtin.


“It’s our hope that these individuals will break their habit on driving and inspire others to do the same.”
Eric Leist, 22, is also taking the challenge. “When I take public transportation, it takes a lot longer than driving,” the Fenway resident said.
“It will be difficult not having a car."

 
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