Brian "Brine" Dwyer, Mike Wert, Joel Evey, Larry Andersen, and Joshua Boyd-Taylor, shown here in their Fishtown "pickle cave" are the founders of Gary Ducket pickles.
Pickle lovers will have a sweet dill thanks to a Philadelphia-based pickle company’s Kickstarter campaign.
Snack company Gary Ducket launched its line with the help of five partners calling themselves the Moi$t Boys (because it's a name that just came to them to describe their way of life, they said) at Pizza Brain with a celebration that Pizza Brain owner Brian "Brine" Dwyer referred to as a “neon pickle swamp” with its trippy atmosphere and dark lighting.
Now, Gary Ducket plans to raise $30,000 to "feed the snack-loving public of earth the most self-actualized, best tasting jar of pickles in the known universe."
The Kickstarter project, launched on July 8, will pay for travel expenses for the founding members of Gary Ducket to become certified at the Janong Natural Farming Research Institute in South Korea as well as manufacturing costs and storage of their future products.
While the Moi$t Boys plan to study the farming technique regardless of whether they reach their fundraising goal, the Kickstarter campaign will allow them to, well, kickstart the process.
Rewards for backing the campaign include a “general outpouring of gratitude, as well as an official sacred emblem forged deep within the ancient bogs of pickle mysticism” with a $10 donation.
However, for a $10,000 donation, you can actually become a pickle.
What Gary Ducket founder Larry Andersen and freelance zymologist Mike Wert really mean is free pickles for life and free tickets to events the company hosts.
As of Sunday afternoon, the Kickstarter funds totaled about $2,300 with 54 backers. Wert says the goal of going to South Korea is to learn from Master Han Kyu Cho, the developer of Korean natural farming.
“The only way to get certified is by the man who specializes in this way of farming,” Wert said. “We want to learn directly from Master Cho.”
The Moi$t Boys will use the farming technique as a way of growing their organic goods without the use of herbicides, pesticides and synthetic nutrients.
“This method of farming actually can turn pollutants that are in the soil into things that are able to be eaten by the plants and it fixes the soil,” Andersen said.
The company utilizes a unique marketing strategy with its mind-numbing video asking backers to join their pickle-laced cult. Dwyer explained the two-sided feelings of watching the video.
“On one hand, it’s pretty familial and calming and it’s also a bit strange and creepy,” Dwyer said. “But at the end of the day, the overall goal is rather sincere.”
Wert described Gary Ducket as a “pickle collective.” “We don’t only make pickles. We make art.”
Dwyer attended Gary Ducket’s launch party featuring free pickles and cocktails inspired by the brand, saying that he was “blown away” by the product.
“I think they’re the best pickles in the known universe that I’ve ever had ... at least,” Dwyer said.