The first medical marijuana-related commercial in Massachusetts apparently will not run on Comcast, according to reports.
The highly publicized MarijuanaDoctors.com national ad campaign was due to air this past week in other parts of the nation, but according to the company, the ads were never broadcast. The New York Business Journal reported that Comcast said the commercials were never given final clearance by Comcast Spotlight, the agency subsidiary that placed the ads.
In the one-minute ad, a man shadily tries to sell the viewer black market sushi, an apparent reference to street drugs.
"You wouldn't buy your sushi from this guy, so why would you buy your marijuana from him?" the narrator asks before plugging its service, which pairs patients with doctors who prescribe medical marijuana.
MarijuanaDoctors.com, owned by Medical Cannabis Network, said last month that it had booked Comcast airtime, and that the ad was set to run in New Jersey starting March 3. Bravo, ESPN, Fox News and CNN were among the networks slated to air the ad, the company said, with Massachusetts set to air it around April 20 — a well-known high holiday in the marijuana community.
MarijuanaDoctors.com spokeswoman Janet Falk told the Boston Herald via email that executives got word Friday that the campaign did not launch as expected, and that a meeting with Comcast was in the works.
However, the ad may very well run in Massachusetts as expected — just not on Comcast.
“MarijuanaDoctors.com has been approached directly by several TV stations and cable networks regarding advertising in Massachusetts,” Falk told the Herald.