The TD Garden Elf debuted Friday, kicking off 12 Days of Garden Gold Giving. Each day, the elf posts a "#sELFie" of his escapades at the Garden. Five followers who like or comment on the post are selected daily, and win $100 to use at the box office, proshop and concession stands.
"#TDGardenElf is getting in on the 'sELFie' craze! It's a fun, festive way to engage and reward our TD Garden Instagram followers as well as showcase some of the behind the scenes action that goes on at the arena on a daily basis, from prepping for Bruins & Celtics games to hanging with celebrities backstage at concerts. The response has been great, people can't wait to see what #TDGardenElf is up to next, and the Garden Gold giveaways are an added holiday bonus," TD Garden President Amy Latimer said in an email.