A Temple University advertising student called on Philadelphia's favorite fictional character to win a contest that called for entrants to write the headline for a Peanut Chews billboard.
Andrew Arbitell's name is just below his winning headline on the Goldenberg's Peanut Chews billboard now on display along I-95.
The headline? Enjoyed when the Rocky Steps were just steps.
Arbitell, 20, is from Phoenixville.
Peanut Chews, a product of Just Born Inc., are made in Philadelphia's Holmesburg section. The chewy chocolate-peanut candy has been around since 1917.