Brandon Gillis, an Uber brand ambassador, picking up toys from one of the businesses that signed up with Ubersleigh.
Car service company Uber spent Thursday, Dec. 19 playing Santa, with a program they dubbed UberSLEIGH.
The program began with an offer to pick up toys from charity drives at up to 100 companies around the city that pledged to donate 20 or more toys. Uber planned to deliver the toys to an organization called Room to Grow, which works with babies born into poverty.
There was apparently so much interest in New York City, Uber decided to double the pick-ups. Uber SUVs deployed all over the city picked up baby toys at nearly 200 locations, from businesses ranging from Rag & Bone and Ralph Lauren to non-profit organizations like the Breast Cancer Research Foundation.
With pledges from each business for at least 20 toys, that amounted to at least 4,000 gifts for the babies served by Room to Grow.