New York advertising businessman Sheldon Kravitz, the former Trans World Airlines head of advertising and music enthusiast, died on Oct. 3. He was 85 years old. 

Kravitz was born in Brooklyn, and attended medical school and worked as a lawyer before he jumped into advertising. 

"He was a titan of the industry," said Ed Abrams, associate publisher of Metro New York. "Everyone knew him and loved him."

He is survived by his wife of 31 years, Lori, and his 15-year-old son Daniel. 

There will be a graveside service at Beth David Cemetery in Elmont, Queens, 1 P.M. on Wednesday.