Cool – the elusive je ne sais quoi we all want, can't define, but know it when we see it.
So what makes a neighborhood cool? Cushman & Wakefield, a commercial real estate company, is trying to figure out that fickle aesthetic in a new report, "Cool Streets," that examines the 100 hip 'hoods in the country.
To do this, Cushman & Wakefield had to figure out what constitutes as cool.
"Most of the neighborhoods featured in this report are up-and-coming trade areas driven by dramatic demographic shifts and strong Millennial preference for urban living," the report says. "The renaissance occurring on these Cool Streets has been driven by an explosion of new restaurant and retail concepts that connect with the seemingly elusive Millennial consumer like no other."
In the No. 1 spot: Sunset Park, Brooklyn, which researchers called "edgy cool."