For $7,000 a local artist wants your help to honor Bushwick with a font inspired by the trendy Brooklyn neighborhood.
"The typeface Bushwick was conceived of about a year and a half ago after a day of documenting signage, murals and graffiti around St. Nicholas Avenue and Jefferson Street. The letterforms that I started drawing soon after that day evolved into the first iteration of Bushwick the typeface. Currently, I’m about halfway through the lengthy design process and I need your help to finish the typeface in classic DIY fashion, without client or commercial limitations and purely for the love of designing typography," Pablo Medina writes on crowdfunding site Indiegogo.
RELATED: Is Cypress Hills the next Bushwick?
A video accompanying the post, further explains the "renaissance" that the neighborhood is undergoing, and how Medina likes to make typography inspired by urban environments.
“I just love Bushwick. It’s such an amazing place. there’s so much going on, said Median whose had studio, Design is Culture in the neighborhood since February.
Medina describes Bushwick as “refreshing,” because people are building things in a grassroots, art-based way.
He travels to cities across the world and photographs signage, letterforms, typography and handpainted signs, paying attention to styles and aesthetics.
“There’s an abundance of signage [in Bushwick] and I was really inspired by it all,” Medina said.
Letting what he photographs “inform the typeface,” Medina was inspired by the murals in Bushwick, many of which include letter forms.
Graffitti, street art, the industrial aesthetics of the neighborhood and its Latino community also played a part.
As Cuban and Columbian, Medina wanted to highlight the immigrant quality of Bushwick, which is shown in its sign painting.