Eleven Madison Park's kitchens already gave one fast-casual concept its start when Shake Shack cooked its hot dogs there for its Madison Square Park cart in 2004. This year, EMP is trying its own hand at fast-casual when owners Daniel Humm and Will Guidara open Made Nice.
The Real Deal reports that the pair have signed a lease for 6-8 West 28th St., right next to The NoMad Bar, another Humm-Guidara joint. They've been developing the fast-casual concept — they actually prefer to call it "fine casual" — since EMP opened in 2006, according to the Wall Street Journal.
Three Michelin stars and a combined 30 years in fine dining later, they're ready to turn their experience into a restaurant with "composed plates" that share EMP's emphasis on seasonal vegetables costing between $10 and $15, the pair tells the Journal. Coming with them to Made Nice will be EMP's sous chef. As of now, there's no exact date for opening.