Colorful imagery made of 3M Post-it notes has recently taken over several office buildings’ windows on Canal Street as advertising agencies have engaged in a "Post-it war."
Near the corner of Canal and Varick streets, office windows are starting to look like those in an elementary school as colorful designs made of Post-it notes stuck inside the glass are spreading across several companies’ offices, AdWeek reported.
"We saw that Getty had put up some really cool Mario Brothers, and we were like 'Oh my God, we're in trouble. We have to get a little more creative,'" Tasha Hanna, who works for Havas Worldwide, told NY1. "And my co-worker did the Batman symbol, and that's when it really started kicking into gear."
Havas Worldwide, Cake Group, Horizon Media, Biolumina, and Harrison and Star were some of the agencies participating in the Post-it one-upmanship, according to AdWeek, which added that the #Canalnotes and #Postitwars hashtags have been trending on social media with photos of the colorful designs.