New York City Uber drivers will start receiving alerts in their cars for missing children on Wednesday, the company has announced.
The move to inform the city's 30,000 drivers on vulnerable children is in partnership with the National Center for Missing & Exploited Children and supported by Council member Corey Johnson, who chairs the city council's health committee, the company said.
“We at Uber want to do anything we can to help protect the children in our city ... With so many driver-partners traveling across the City every day, this effort can help make a real difference for our neighbors and communities,” Josh Mohrer, UberNYC's general manager, said in a statement.
Uber, which claims to cover 75 percent of the U.S. population, partners with the NCMEC in 180 other U.S. cities, according to the company.
AMBER alerts have found 772 children since the program started in 1996, according to the press release.