A simple "F*** you Walmart," was the odds-on favorite we were banking on. Instead, UFC women's bantamweight champion Ronda Rousey responded to Walmart's decision to ban her autobiographical book "My Fight / Your Fight" due to its "violence" with a witty comeback.
"Success is the best revenge - one of many lessons I learned from fighting that helped me fight through life's battles off the mat and outside the octagon. @walmart is welcome to watch the success of this publication from the sidelines if they choose."
Rousey also made sure to include a screenshot of an article written by UFC Magazine's Ryan McKinnell in which he took a sharp jab at Walmart and the hypocrisy of the company selling guns yet claiming Rousey's book was "too violent."
"Walk into any Wal-Mart in the United States and you can easily purchase any combination of high-caliber rifle with accompanying ammunition. However, if you're looking to purchase a book by a former Olympic medalist and current undefeated world champion, you will have to look somewhere else."
Walmart, guns and the National Rifle Association, NRA, have long been linked as - according to Walmart whistle-blower www.walmart1percent.org - Walmart's PAC gave over $1 million to political candidates endorsed by the NRA between the 2010 and 2012 federal election cycles.
Rousey's book is not the first that Walmart has dubbed inappropriate for U.S. consumption. In 2004, Walmart canceled its order for Jon Stewart's satire, "America: The Book."