This New York Fashion Week, a local campaign will remind runway-watchers that many of the looks they covet are homegrown.
There’s a story behind the clothes — who makes them, and where, and how. Here’s a fun fact: in New York City, 30 percent of manufacturing jobs in the five boroughs contribute to fashion production (making it the second largest hub of garment production in the country).
Made in NY: Fashion, a public initiative from the New York City Economic Development Corporation (NYCEDC), wants stylish New Yorkers to know that their city supports local designers.
As NYFW kicks off on Thursday, Feb. 9, the initiative highlights four Made in NY certified designers: Cadet, DANNIJO, Maiyet and Alejandra Alonso Rojas, who you’ll see featured on bus shelters and newsstands across the city and on social media (#MadeinNYFashion).
“We see incredible potential for Made in NY fashion, and more importantly, it’s clear that innovative designers see it, too,” said NYC Deputy Mayor Alicia Glen. “We are committed to putting our investment and our marketing behind this industry.”
Here’s a brief on this year’s featured designers. For information on how to apply for Made in NY certification, go here).