There's something bittersweet about the opening of Boston's first standalone Fred Perry store on Newbury Street tomorrow. The famous sport-meets-street look adopted by both the U.K. mod and skinhead cultures in the '50s and '60s has more recently been popularized by such musical figures as Paul Weller, Damon Albarn and the late Amy Winehouse. In 2010, Fred Perry debuted the first Winehouse designed collection, and this spring/summer sees her final designs.
"Amy died nearly a year ago -- believe it or not. It's been a strange 12 months," says Richard Martin, Fred Perry's head of global marketing. "She was very involved with the collection. We had meetings with the family after the tragedy, asking them what they wanted to do. They wanted the collection to continue, but we had to continue in a different way."
Enter PPQ designer Amy Molyneux, who created much of Winehouse's onstage war-drobe. Going forward, Moly-neux will design the Amy Winehouse Foundation Collection, interpreting Winehouse's style just as Karl Lagerfeld interprets Coco Chanel for Chanel.
Royalties and fees from the collection's sales, plus a seasonal donation from Fred Perry, will go to the Amy Winehouse Foundation, which supports charities aiding young people -- especially those with financial disadvantage or addiction.
"We felt that, morally, it was the only way to carry on," says Martin. "Also, for future collections, the only way to continue was to work with someone who had worked with Amy and had a true sense of her style."
Amy Winehouse Collection polo shirt, $95
Amy Winehouse Collection shirtwaist mini dress, $225