Anthony Horowitz, the guy who's now in charge of writing James Bond fiction, has called black actor Idris Elba "too street" to play 007.
Fans of Elba, the British actor who has played Shakespearean roles and won accolades for portraying Nelson Mandela, are besides themselves.
RELATED: Idris Elba gets mean.
Horowitz is the social media public enemy of the day for his brow-raising comments in The Daily Mail.
"So Anthony Horowitz thinks Idris Elba is too "street" to play Bond. I see your coded racism am calling it," tweeted @ephemeragrrl.
Horowitz picked apart Elba's qualifications to succeed actor Daniel Craig in the next movie. Elba is considered a frontrunner for the role and Bond fans are openly calling for him to get it.
"Idris Elba is a terrific actor, but I can think of other black actors who would do it better," said Horowitz, who cited Adrian Lester as one of them.
"For me, Idris Elba is a bit too rough to play the part. It’s not a colour issue. I think he is probably a bit too street for Bond. Is it a question of being suave? Yeah."
Horowitz's first Bond novel, Trigger Mortis, is out this month.