It's the apology that wasn't.
In a carefully-worded statement, James Bond author Anthony Horowitz said he is “mortified to have caused offense” with his “poor choice of word” when he called black actor Idris Elba too “street” to play 007 on the big screen.
Not once, in what other news outlets are calling an outright apology does he actually outright apologize.
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The Daily Beast even says he apologized to the actor with this headline: “Bond author apologizes to Idris Elba .”
He most certainly did not.
Here is what Horowitz tweeted:
“I’m really sorry my comments about Idris Elba have caused offense. That wasn’t my intention. I was asked in my interview if Idris Elba would make a good James Bond. In the article I expressed the opinion that to my mind Adrian Lester would be a better choice but I’;m a writer not a casting director so what do I know? Clumsily I chose the word “street”’ as Elba’s gritty portrayal of DCI John Luther was in my mind but i admit it was a poor choice of word. I’m mortified to have caused offense.”
RELATED: ‘Racist’ Horowitz calls Idris Elba ‘street.’
Some Elba fans -- and there are many campaigning he be tapped to succeed Daniel Craig in future Bond movies -- have taken to social media to praise the actor and lambast the author as a racist.
In an interview with The Daily Mail, this is what Horowitz originally said:
"Idris Elba is a terrific actor, but I can think of other black actors who would do it better. ...For me, Idris Elba is a bit too rough to play the part. It’s not a color issue. I think he is probably a bit too street for Bond. Is it a question of being suave? Yeah."
Elba responded with class and humor, posting one of the headlines from the uproar on his Instagram with these words: " Always Keep Smiling!! It takes no energy and never hurts! Learned that from the Street!!"
Horowitz's first Bond novel, “Trigger Mortis,” is available on Amazon Sept. 8.