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Canadians going high-tech for coupon clipping

When Victor Wong spotted an extra $500 off an already discounted washerand dryer set, he knew it was a good deal and bought it on the spot.

When Victor Wong spotted an extra $500 off an already discounted washer and dryer set, he knew it was a good deal and bought it on the spot.

He wasn’t actively looking for the appliances, but they had been part of a wider search for items to set up house with his fiancée.

Like a growing number of Canadians, he had done most of his homework online, looking at comparison shopping sites and surfing for coupons to be redeemed either online or in stores.

“For me it’s about finding the best price out there. I do my own research and then I like to find out where I can get the best price,” says Wong, a late-20s office worker in a downtown bank tower.

Canada has become a nation of bargain hunters and one tool making it easier is the Internet.

The number of consumers visiting coupon and comparison-shopping websites has doubled this year, according to Google Canada. Some 60 per cent of Canadians said they planned to use coupons as part of their holiday shopping.

 
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