Christopher Kane does denim

Designer lines for mass market brands are now about as common as a pair of skinny jeans. But Christopher Kane’s new capsule collection for J Brand has a refreshingly new angle to it: He designed the neon bright denim to complement his resort collection. It’s an interesting strategy and one that maybe the H&Ms of the world should explore as well? The “greatest hits” approach, in which designers create budget versions of their runway originals, can only work for so long.