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Competition boosts productivity – Metro US

Competition boosts productivity

In some professions, the key to productivity is inside competition, a new survey suggests.

Seventy-two per cent of advertising and marketing executives polled said their staff members are competitive with each other — a trend that enhances employee productivity.

“Healthy competition encourages professionals to stretch their capabilities and come up with innovative ideas,” said Dave Willmer, executive director of The Creative Group.

“However, it’s easy for employees to take gamesmanship too far, especially if they work for firms that reward winning at any cost.”

Employees may need to scale back their sense of competition if vacations make them nervous, they’re leery of their peers or badmouth others to the boss.

The survey was developed by The Creative Group, a specialized staffing service providing marketing, advertising, creative and web professionals on a project basis.