Evian's dancing babies are back and the world has fallen in love with them again.
The group of adorable youngsters first shot to fame when the French bottled water brand first unveiled them in 2009. Their ad then, entitled Roller Babies, became the most watched ad of all time, with 65 million views so far.
But now the new Evian ad, with the theme 'Baby and Me' looks set to overtake that mark. It has been viewed more than 31 million times in just five days since its launch.
The ad features a group of adults who see themselves as babies. Then both adult and baby break into a series of dance moves.
Evian said babies were an ideal fit for its brand as the water was first marketed in France in 1935 as an ideal curative for children.