FRANKFURT (Reuters) - Mercedes-Benz will build the first model under its new EQ electric vehicle brand in the northern German city of Bremen by the end of the decade, parent Daimler said on Thursday.

Mercedes-Benz and Daimler's Smart brand aims to launch more than 10 electric cars by 2025, in major push in pure electric vehicles thanks to advances in battery technology and greater consumer acceptance of zero-emissions vehicles.

The model to be built in Bremen will be based on the sporty SUV coupe-style EQ vehicle it presented at the Paris auto show last month, Daimler said.

The Bremen plant currently makes 10 different models including plug-in hybrids of the C-Class and the GLC SUV. In addition, its fuel-cell operated GLC, likely to compete with Toyota's Mirai, is to be made at the factory.

The battery for the new electric vehicle will be developed by Daimler unit Accumotive and produced in Kamenz in the eastern German state of Saxony.

(Reporting by Maria Sheahan; Editing by Christoph Steitz)