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Forces open new recruitment centre

Halifax’s new Canadian Forces Recruitment Centre is quite different from the one Commodore Daniel MacKeigan walked into years ago.

Halifax’s new Canadian Forces Recruitment Centre is quite different from the one Commodore Daniel MacKeigan walked into years ago.

“It was more of a bureaucratic-type affair,” said MacKeigan. “You lined up and got your medicals often like you see in the old war movies, with everyone shuffling along stations.”

CFRC Halifax, located at 6960 Mumford Rd., is the first in the Forces’ new “signature concept” for recruitment centres across the country. It replaces the current offices located in the Scotia Square mall.

“(The new offices are) more welcoming and more modern, particularly. You don’t walk into some stodgy bureaucratic environment that reminds you of an old-fashioned bank,” said MacKeigan. “It’s now more of a sales experience.”

MacKeigan likened the new recruitment philosophy to selling cars. When people see an advertisement for a car, they want to arrive at the dealership and see the same thing.

“I’m recreating that same positive experience about someone who wants to join the armed forces, or is thinking about it.”

The new facility opened yesterday, with Senator Fred Dickson cutting the ribbon on behalf of Defence Minister Peter MacKay. MacKay, who was originally scheduled to attend the opening, was at CFB Trenton awaiting the repatriation of Cpl. Steve Martin, who was killed by a improvised explosive device in Afghanistan on Saturday.

 
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