It is no secret that the term "alt-right” has surged in recent weeks following President-elect Donald Trump's decision to appoint Stephen Bannon, a former executive of the right-wing website Breitbart, as his chief strategist.

As media outlets have taken to using it as a catchall to describe ideologies often linked to white supremacy, racism, homophobia, anti-Semitism, sexism and Islamophobia, there are also people who believe the very term sanitizes those kinds of hateful attitudes. They are urging media organizations to use “white supremacy” instead, so as not to normalize such beliefs. 

While that may not happen overnight or at all, Google's Chrome web browser now includes a Stop Normalizing Alt-Right browser extension, which swaps out the two terms on Twitter, Facebook, Google, Wikipedia and other online sites.

“This gentle sounding name is the rebranding of White Supremacy and White Nationalism, and its normalization must be stopped,” is written on the extension’s landing page. “Download the Chrome Extension as a small step to defying their rebranding.”

Chrome also offers a Neo-Nazi edition that uses that term instead of alt-right.