Kellogg’s has decided to "l’eggo" all of its advertising dollars on Breitbart News, saying the controversial media site does not share its values as a company.
Breitbart has been in the news of late after its former executive Stephen Bannon was named President-elect Donald Trump’s chief strategist, following a successful stint as campaign CEO. The site has long published articles supporting alt-right ideologies — and articles with headlines like: “There’s No Hiring Bias Against Women in Tech, They Just Suck at Interviews” and, “Gay Men Whining About Their Big Gay Accents.”
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that are not aligned with our values as a company,” Kris Charles, a spokeswoman for the Kellogg Co., said in a statement earlier this week. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove our ads from that site.”
Breitbart, in return, urged its readers to boycott all of Kellogg’s products, which include Eggo waffles, Pop-Tarts, Pringles, various breakfast cereals and more.
On its Facebook page, the media outlet posted a photo stating that “Kellogg’s hates Trump voters #DumpKelloggs” with the caption “Far-Left Kellogg’s Company: You Are Not “Aligned with Our Values as a Company.”