The man who engineered the skywriting attack against Donald Trump during Friday’s Rose Bowl festivities has revealed his identity.

Stan Pate, a millionaire real estate developer from Alabama, spoke to CBS News, saying "This is not over," and "This is just beginning."

CBS also described Pate as a donor to Florida Sen. Marco Rubio's presidential campaign, adding that he was an early donor. Pate has not only reportedly supported the GOP in the past, but also donated to former senators John Edwards, of South Carolina, and Chris Dodd, of Connecticut, both Democrats.

His New Year's Day assault on Trump is also not the first time that Pate has used a public event to express his opinion on the Republican presidential candidate. According to CBS, he “bought similar, smaller banner ads at the Orange Bowl, the Cotton Bowl and the Sugar Bowl.” 

RELATED: Skywriters call Trump 'disgusting' in Rose Parade protest

Pate has also flew a banner over the 2010 national college football championship that read “IMPEACH CORRUPT ALABAMA GOVERNOR BOB RILEY,” according to CBS.

"He spews hate, not only on every candidate, he spews it on women, Latinos, Muslims and the list goes on," Pate told CBS, when speaking about his reason for targeting Trump. "And it's just time we respond and say this is not what we expect out of a candidate running for president."

Five planes flew over the annual Rose Parade in Pasadena, California, on Friday writing messages in the sky that included "America is great! Trump is disgusting. Anybody but Trump, US."

The planes circled for almost an hour after the parade of flower-adorned floats and marching bands finished, writing variations on a theme that included messages such as "Trump is delusional," and "Trump is a fascist dictator."

Many parade-watchers turned their cellphones to the sky to try to record and share images of the event on social media.

The messages included the tagline "," according to CBS, which reported that the website belong to a Tuscaloosa, Alabama-based group called the "We the People Foundation," and is registered to Pate. 

The Trump campaign did not respond to a request for comment from CBS.

-Reuters contributed to this report.