HRH Crown Princess Mary of Denmark delivered 5,000 boxes of Lego bricks to municipal schools in Rio de Janeiro on Wednesday as part of a campaign to promote Danish culture, sports, entertainment and tourism against the backdrop of the multi-national Summer Olympics in Brazil.

”Lego has become one of the world’s strongest toy brands, because they know how to take children’s play seriously and they recognize its significance in child development and learning," VisitDenmark CEO Jan Olsen said. "The same line of thought is reflected in other parts of Danish society, where play is used as a means to bring people together and to encourage innovation and creativity. And it is some of these Danish examples that we would like to share with the Brazilians and the rest of the world with our Heart of Denmark initiative."

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Legos were delivered by Princess Mary to Norma Andrade Nogueira of the Institute of Child Education and Rio’s Secretary of Education of the City of Rio de Janeiro, Helena Bomeny.

The Institute of Child Education is part of "Schools of Tomorrow," an educational program run by the Brazilian city. The institute serves areas where children might have a higher chance of growing up with little education, according to VisitDenmark. Children from 6 months to 6 years are given lessons from 7:30 a.m. to 4:30 p.m. and meals all day. 

The royal family celebrated the inauguration of "Heart of Denmark," a 3,230-square-foot hospitality pavilion on Ipanema Beach, on Tuesday. An 807-square-foot Lego play area is nestled up to "Heart of Denmark."