Want to be un-friended on Facebook? Want to go from followed to unfollowed on Twitter?
No? Then stop regularly self-promoting your job or business from your social media account.
“It’s about relationships first and sales second,” warns Halifax-based social media expert Kathy Colaiacovo.
She should know. It’s her business to do so.
Colaiacovo runs Time On Task Virtual Assistant where she sets up and manages social media marketing for small businesses and entrepreneurs across Canada and the United States.
“I wouldn’t have had this business five years ago,” said Colaiacovo, whose client list has grown to several dozen.
“Almost every one of my clients has found me online,” she said. “So without Facebook, Twitter and LinkedIn … I certainly wouldn’t be in a position I would be in right now.”
Colaiacovo has a few tips for those attempting to harness the power social media for work, which more companies are doing and they now expect their employees to do the same.
“You don’t want to have them inundated with (updates),” Colaiacovo advised for those who using personal social media sites for work. “In particular on Facebook, you can use lists so that you can ensure that certain groups don’t see certain updates.”
And don’t make it all about you she warns.
If you do find you’re losing friends, Kathy Colaiacovo said it could be you’re doing too much business networking.
“It comes back to what kind of content they’re using and how much they’re putting out,” she said.
Dos and don’ts:
- Always fill out your bio information — that’s where people will make snap decisions on whether to follow you.
- Pick a user name reflecting your purpose, company, brand or who you are.
- Post using the 50/30/20 rule. Fifty per cent business related information, 30 per cent personal — things you would say at a networking event, 20 per cent sales.
- Don’t follow more people than follow you — you’ll look like a spammer.
- Don’t join too many groups or pages — you won’t be able to network effectively.
- Don’t post the same kind of update multiple times — post useful information others will see has value.