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Rethink Alberta: Enviro group

Alberta is famous worldwide for its stunning mountain vistas and wideopen spaces, but a U.S. environmental group wants oil-soaked birds tobe the image that sticks out in tourists’ minds.

Alberta is famous worldwide for its stunning mountain vistas and wide open spaces, but a U.S. environmental group wants oil-soaked birds to be the image that sticks out in tourists’ minds.

San Francisco-based Corporate Ethics International launched a new ad campaign yesterday that urges would-be visitors to “rethink” planning a trip to Alberta.

“Alberta is spending millions to brand itself as an environmentally friendly destination for tourists when, in fact, we think it’s the most environmentally unfriendly place in North America because of the tarsands,” said executive director Michael Marx.

 
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