Kia’s Sorento and Sedona have both received top honours in Strategic Vision’s 2007 Total Quality Index (TQI), leading the mid-size SUV and minivan segments respectively. Kia is also the most improved brand overall from last year’s TQI survey. The San Diego-based research firm calculates its results based on the overall ownership experience of a vehicle.
Strategic Vision surveyed more than 27,700 new car owners who purchased their 2007 vehicle during the October to December 2006 period, focusing on the first 90 days of vehicle ownership. Total Quality assesses total ownership experience, encompassing positive and negative product experiences, reliability, dealership experience and emotional attachment to a vehicle.
It’s “a nice feather in our cap, as it is based directly on consumer feedback,” said Len Hunt, executive vice-president and COO for Kia.
The ’07 Sorento also earned a five-star crash safety rating, the highest rating possible, for all seating positions in the latest frontal and side impact crash tests conducted by the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), while the Sedona was selected by the Insurance Institute for Highway Safety (IIHS) as one of only 13 vehicles to earn the “Top Safety Pick” award for its impressive performance with top ratings in frontal, side and rear impact crash tests.