Sales of medieval food and drink are up in the UK as Game of Thrones fans rush to recreate Westeros-style cuisine.
Possibly inspired by Tyrion Lannister's hard-drinking ways, sales of honey-based medieval booze, mead, have increased by 30% at British supermarket Morrisons since the start of series 5 of the HBO smash show.
In the last month its sales of pig’s liver are up 105%, ox liver 94%, beef and lamb bones for stock are up 71% and oxtail 77% – just the kind of cuts that would be served up at a Stark or Tyrell banquet.
"We were inventive with our cuts of meat - creating a huge range of dishes to use a whole animal," Peter Williamson, development chef at Morrisons told British tabloid The Mirror.
“We were expert fermenters and could make a huge number of ales and meads from simple grains and honey.
"We were also great at preserving and picked a wide variety of vegetables and even fish.
“It’s great that the programme is encouraging people to experiment with Britain’s ancient delicacies.”